The catering industry has proven that new-age approaches hold much of the responsibility for the massive growth we've seen in recent years. Corporate catering makes up 35 percent of that massive growth, averaging $22 billion a year. With the creation of new forms of marketing and the expansion of social media, industry revenue has spiked. Platforms like Facebook, Twitter, Instagram, and YouTube have changed the game completely, and if you can't keep up, you will most certainly drown in this business. Your social media pages should be present and active, creating brand awareness and loyalty...and whatever you do, never ignore your followers! If they reach out to you by way of asking a question, commenting or liking a picture, etc. engage them. If you don't, you will surely lose followers, many of whom are clients.